7 Day Weekend
7 Day Weekend website is a platform to train, mentor, and inspire people in Vancouver to find their ultimate lifestyle- their freedom.
OVERVIEW
When Shane Carling reached the pinnacle of his career, he found out there were not many people at the top.
Most entrepreneurs were struggling to see their potential while others were still living paycheck-to-paycheck. As someone who fervently fought to create a better future for himself, Shane Carling created 7 Day Weekend, a movement to help people in Vancouver to create a better lifestyle through travel, health, and wealth. With in-depth research, we created a website that will be used as a platform to train, mentor, and inspire people to find their ultimate lifestyle- which essentially means finding their freedom.
BACKGROUND
7 Day Weekend is an entrepreneurial idea that needed a platform to connect to potential users.
We created a simple website that is designed to reach the goal of the movement. The three main platforms, 7 Day Weekend uses to reach its audience, are webinars, media, and events.
MY ROLE
As the project lead, I was responsible for a team, ensuring the production of deliverables and communicating with the client.
PROBLEM/OBJECTIVE
We did an in-depth interview with the client to extract the business goals.
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With the high number of teaching materials (courses, webinars), how to ensure the content (podcasts, documentaries) created is categorized correctly, and users can get to the content quickly?
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How to create brand awareness?
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How to reach users through the various platform on the website and ensure users are gauging with the materials? (buttons, share to social media)
USER RESEARCH
We opted for several user research methodologies for this project.
Interview
At the beginning of the project, we interviewed the client to get a better understanding of his vision. It was important for us to quantify his idea into a tangible goal. The data collected enabled us to narrow down the objective of the website and the number of pages to create. To reach the business’s objective and to ensure the simplicity of the website, we came up with four main pages- Events, Webinar, Vlogs, and Podcasts.
Field Studies
During mentorship- we observed how users interact with the event, we turned physical interaction to virtual. Registering events, view other available webinars, one-on-one experience. (behavioral)
Interviews
We interviewed 10 people from various background to understand what they look for when it comes to mentoring. By understanding their point of view, we were able to understand their pain points. (attitudinal)
Pain Points
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Unable to find mentors to follow- reachability
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Prefer to watch online
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Contents are focused more on selling rather than inspiring
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Unable to navigate to materials quickly
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Overload of content everywhere
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Too many registration steps
Persona
Based on user research, we created a persona that will help us be more empathic in our design process.
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Open Card Sorting
This method was used to create and evaluate the information architecture for the new site. This intuitive content grouping helped us tap into the users’ psyche for website material.
Site Map
Based on user research, we created a site map to give us a full overview of the website. The site map helped us plan for usability and ensure it was user-friendly. After weeding out unnecessary pages, this is the finalized version.
DESIGN
Once we completed the discovery period, we began visualizing the website.
We started off with sketching, building wireframes, and progressed to low-fidelity and high-fidelity wireframes.
TITLE OF THE CALLOUT BLOCK
STYLE GUIDE
LEARNINGS
Conducting user testing on the prototype gave us the opportunity to sharpen the edges of the design.
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We focused on eliminating additional steps in the user journey.
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Adding fun micro-interactions encourages users to sign-up for newsletters and join the movement.